The Brief:

A digital-first marketing campaign that simultaneously debuts Nike’s partnership with Peloton cycling instructor, Tunde Oyeneyin, and satisfies seasonal product marketing needs for three sport categories: running, training, and yoga.

The Concept:

An empathetic recognition of the impact of Covid on our movement, momentum, and motivation — and a celebration of the small steps we take each day to better ourselves.

The Deliverables:

New episode on Nike Trained podcast, digital and app storytelling, commerce-enabled posts on owned social channels, co-created posts on cast member social channels, globally distributed internal visual center and messaging toolkit.