The Brief:

A digital-first product marketing campaign that serves two key functions: launching a brand new footwear proposition, the Nike Motiva walking shoe; and expanding the world of fitness and wellness that had been introduced in the previous season.

The Concept:

Drawing inspiration from Megan Thee Stallion’s “Hot Girl Walk,” the seasonal narrative focused on the accessibility, approachability, and fun of walking as an everyday exercise.

The Deliverables:

Product imagery that elevates innovation and in-situ, messaging toolkits, digital and app storytelling, commerce-enabled posts on owned social channels.