The Brief:

A fully integrated marketing campaign that includes both product- and human-centered storytelling for three sport dimensions: running, training, and yoga.

The Concept:

An expansive play on feeling — both the physical sensation of working out, and the emotional experience that comes with moving your body.

The Deliverables:

Globally distributed internal visual center and messaging toolkit, retail fixtures, digital and app storytelling, commerce-enabled posts on owned social channels, co-created posts on cast member social channels, out-of-home advertising.