The Brief:

A product marketing campaign that educates consumers on Nike’s new bra sizing options (traditional and alphanumeric) and newly established bra franchises (Indy, Alate, Swoosh).

The Concept:

Drive distinction among the three bra franchises by assigning unique “personalities” to each, aligned to the product features and intended consumer segment.

The Deliverables:

Digital and app storytelling, commerce-enabled posts on owned social channels.