Nike, Inc. — Fall-Holiday 2021
Nike Apparel Innovation Concept Room
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The Brief:
An interactive build-out that educates visitors on two new, multi-year initiatives for the apparel business: Nike FIT ADV and Nike Design Exploration.
The Concept:
Museum meets retail — treat the apparel collections like curated works of art, worthy of detailed explanation and profound inspiration.
The Deliverables:
A physical space at Nike World Headquarters in Beaverton, Oregon that displays products like works of art, supported by wall-mounted tombstones that clearly and concisely outline the context, science, and imagination behind each piece.
Nike FIT ADV
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Advanced (ADV) apparel engineering designed to elevate the performance features of sport-specific garments, delivering best-in-class warmth, moisture management, and water resistant properties.
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Read about it on Nike News.
Nike Design Exploration
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An apparel design initiative focused on the interplay of athletic performance, artistic experimentation, and classic style, resulting in three elevated collections: ESC, NSRL, and ISPA.
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Check out this episode of Explore Without Boundaries.