The Brief:

A full-funnel global marketing campaign that for women’s bras and leggings, focused on the three sport dimensions that comprise Nike Well Collective: running, training, and yoga.

The Concept:

A new take on breath work. Although it’s typically associated with mediation, breath work is critical to any movement practice, from calm yoga, to high intensity kickboxing. This campaign aimed to redefine our perceptions of breath work by highlighting how critical it is to sport, and how easy it is to practice in the comfortable flexibility of Nike’s bras and leggings.

The Deliverables:

Globally distributed internal visual center and messaging toolkit, retail fixtures, digital and app storytelling, commerce-enabled posts on owned social channels, co-created posts on cast member social channels, out-of-home advertising, immersive pop-up experiences with partner doors.